Performance Marketing for Castorskart
Making a new D2C industrial brand discoverable through performance marketing, SEO, content, and campaign-led digital growth.
Castorskart / Benchmarx Logistic Solutions Pvt. Ltd.
D2C Castors & Wheels
Performance Marketing & Digital Growth
Taking Castors & Wheels Directly to OEMs
Castorskart is a new D2C industrial products brand created with an innovative proposition: helping small and medium OEMs gain direct access to high-quality castors, delivered right to their facility. In a category traditionally driven by distributors, dealers, and offline enquiries, the brand needed to become visible, discoverable, and credible in the digital space.
Studio Mindful worked on a comprehensive digital marketing effort to help Castorskart reach relevant buyers and generate early traction. The engagement included Google Ads, SEO, blogs, on-page optimisation, campaign management, and GEO-focused digital activity.
The objective was to support discovery, build category relevance, and convert search intent into business enquiries and sales. Within a few weeks of going live, the brand started generating sales, validating both the digital-first model and the relevance of the offering for small and medium OEMs.
What We Delivered
We developed and managed a performance-led digital marketing system that combined paid visibility, organic discoverability, content support, and continuous campaign optimisation. The work was focused on helping a new industrial D2C brand gain market access quickly.
60%
average traffic growth
20%
Sales growth Q-o-Q
40%
lead quality improvement
>29%
repeat orders
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