Rimtex Wizcan Brochure Design
Creating a future-facing brochure for Rimtex’s move into software, IoT, and Industry 4.0 solutions for the spinning industry.
Rimtex Industries
Textile Spinning
Integrated Branding - 2019
Positioning A Legacy Manufacturer's Next-Generation Tech vertical
Rimtex, a company widely known for its leadership in sliver cans, was taking a significant step into the software and IoT space with Wizcan. This transition had to be communicated with care. The brochure needed to showcase the inherent strength of Rimtex while positioning Wizcan as a progressive move into the Industry 4.0 arena.
Studio Mindful developed the brochure as a strategic product communication asset. The challenge was to transform technical inputs into industrial market-friendly content while ensuring that the design looked fresh, new-age, and technology-led without losing the credibility and legacy of the principal brand.
The final brochure helped present Wizcan as an intelligent extension of Rimtex’s deep understanding of spinning mills. It carried the trust of the parent brand while creating excitement around a new digital and IoT-enabled solution. Distributed across trade shows, the brochure helped generate strong interest and conversations around Rimtex’s future-facing innovation.
What We Delivered
We managed the brochure from content strategy to final production, ensuring that technical clarity, product positioning, brand legacy, and modern design came together in one cohesive communication piece.
Industry 4.0
Positioning
Simplified
Technical Content
Legacy-Tech
Balance
Trade Show
Impact
Explore Our Creative Practice
Integrated Brand Management for Rimtex
Building a cohesive brand narrative for Rimtex across multiple touchpoints.
