Rebranding & Logo Design
for Petal
Transforming an established Gujarat business group with a dynamic identity that reflects growth, energy, and future ambition.
Petal Group
Automobile & Diversified Business
Project basis - 2018
Renewing A Legacy Brand with New-Age Energy
Petal Group is an established business conglomerate in Gujarat, with primary investments in the automobile sector through dealerships of Maserati, Hyundai, Yamaha, and other leading brands. Over time, the group expanded its interests into real estate, insurance, and allied business segments, while also growing geographically.
As the group entered a new phase of expansion, it needed an identity that could reflect its renewed ambition. The brief was to retain a subtle connection with the earlier logo while creating a complete transformation that felt fresh, energetic, and future-ready.
Studio Mindful developed a new visual identity inspired by the motion of an athlete leaping into the air. This movement became the foundation for an emblem that appears as a stylised ‘P’, while also functioning as a dynamic energy form. The final identity brought together legacy, momentum, and new-age zeal, giving Petal Group a sharper and more confident brand presence for its next stage of growth.
What We Delivered
We developed a rebranding solution that respected Petal Group’s established presence while giving it a contemporary and expansive identity. The design was created to work across diverse businesses, geographies, and communication touchpoints.
Dynamic
Brand Transformation
Energy-Led
Identity
Diversified Group
Positioning
Future-Ready
Visual System
From Legacy to Leap
A showcase of logo concept and visual system development created for Petal Group.
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